A casino must appeal to the emotions of its customers to keep them coming back for more. Most gamblers aren’t willing to spend tens of thousands of dollars on their first visit to the city. They may want to grab a quick bite and drink after a long day at the tables or invite their family to a live show. Casino marketers know this and know exactly how to keep players on their property. Here are some general casino marketing tips.

Use testimonials to encourage repeat business from high rollers. Many high-rollers like to imagine that their money is doing good in the community. After all, the thought of “I could win!” is one of the most powerful motivations to keep playing. In fact, a recent survey found that 87 percent of high rollers want to see their money go to good causes. One way to do that is to offer “days of service” to top customers.

Casinos can earn money by letting customers gamble with cards, chips, or other items. Some casinos even offer complimentary items for their customers, called comps. Other casinos offer perks, such as a lounge area, a restaurant, or a bar. Comps are a way to reward “good” players. Comps are awarded based on how long people spend at the casino and how much they bet. These comps can make a big difference in the bottom line.